Omnistory is an initiative of Grupo GS& Gouvêa de Souza, a holding company that has been operating for more than 28 years in retail, e-commerce, franchising, shopping centers and food service; it is more than a point of sale: it is a laboratory for the application of innovative concepts and solutions for retail.
With an omnichannel DNA, it gathers experiences that promise to surprise not only the consumer's journey, but also the sales team's and the manager's/retailer's. For this, the company is anchored in six strategic pillars: Technology, People, Digital Activation, Results Measurement, Sustainability and Environment.
Omnistory also innovates in its mix! The store will be based on a new story every four months, that is, the store will totally change its offer of products, services and experiences. The first cycle contemplates health, beauty and well-being.
The inspiration comes from the behavior change of Millennial consumers, who search more and more for a quality, healthier life. The theme set the tone for the curatorship of products and services, carefully selected to provoke new stimuli on consumers. The choice of the commercial point is also part of this new history, due to the proximity to Villa Lobos Park, an invitation to consumers to take advantage of the green area for sports and moments of relaxation!
But all this can radically change for the next cycle! How about a design and decoration shop in the future? Or a children's fashion store? Wait for our next history!
Our first physical store is located at Shopping Villa Lobos, Avenida das Nações Unidas, 4777, Alto de Pinheiros, São Paulo, SP, CEP 05477-000. Besides distributing vending machines on strategic points of the city, there is also a mobile app and the permanent e-commerce.
In addition to all this innovation, Omnistory also seeks to present sustainable solutions while thinking about the future, the society and the planet. Energy efficiency, use of recyclable materials, concepts of conscious consumption are the premises of Omnistory. The ambience was especially taken care of, taking into consideration the consumer's journey and the greater integration of all store's technologies and experiences.